More Than A Game

» 21 May 2009 » In international baseball, npb, sports business » 9 Comments

The Hokkaido Nippon Ham Fighters are expanding their product beyond baseball, and into the dating industry. On the July 11th and 12th home games, the Fighters are selling special tickets directed to 50 men and 50 women looking for a partner. Participant are limited to people over the age of 18 for the purchase to Konkatsu Seat.

In recent years, only one of four young people in Japan are getting married and action needs to be taken place in order to reverse the trend and increase the number of marriages. The word Konkatsu (Kekkon Katsudou; Action for Marriage) has become part of the common vernacular. This is the main reason the Fighters decided to take a nationwide problem and utilize it in their business.

Here are some bullet points about the Konkatsu Seat project:

  • Male fans will be given a recognizable symbol to attach to their clothes. Female fans will recieve a card with a matching symbol. The couple will be assigned randomly with the male mark on their clothes matching the female mark on their card
  • Fans who purchase Konkatsu Seat tickets will be in a drawing for gifts such as a free pair of airplane tickets
  • Seat changes will occur between innings to add on to the excitement
  • The seats will be placed behind home plate and fans might need courage to participate as there is the possibility they will be shown on television

Fighthers star outfielder Atsunori Inaba comments on Sponichi: “It’s great that the Sapporo Dome can be the starting point. Having the same interest is important. We hope that new couples will come back to the game for a date”.

If a couple that meets at the game ends up getting married the plan is to invite them for the ceremonial first pitch to have their first appearance as a wife and husband on the field.

The results after the first day of sales for the Konkatsu seating are surprising… the female demand has surpassed the supply and the female ticket allotment sold out on the first day. On the other hand, the male tickets are still available and only about ten tickets had been sold after the first day. Team personnel were suprised by this result, and it might be a new opportunity to attract female fans to the ballpark.

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Swine Flu Effect

» 20 May 2009 » In international baseball, npb, sports business » 4 Comments

As we all are aware by now, the swine flu epidemic is causing problems all around the world and is even affecting baseball and baseball fans in Japan. Along with the economic climate, the flu epidemic will be another problem teams will need to fight through during the season to maintain their attendance.

The most immediate loss caused by the outbreak will be the sale of jet balloons. One of the traditions in Japanese baseball, especially at Koshien Stadium is the jet balloons that fans shoot during the 7th inning stretch and after a victory. The risk has gotten too big to allow the fans to continue the tradition and three teams have already prohibited the use and sales of jet balloons in the ballpark including the Hanshin Tigers.

Cautious fans are protecting themselves by wearing masks at the game and players are also doing the same while traveling on the road. Despite this, NPB has not yet taken the measure of actually cancelling games. NPB may need to prepare for the worst, if the situation does not improve, as many sporting events and concerts have already been cancelled in Japan.

Tigers fans who have already purchased tickets are asking for refunds at Koshien Stadium. The longer the swine flu is around, the more it will affect the game of baseball.

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Sanspo: Hanshin Moving to Acquire Reinforcements

» 19 May 2009 » In npb » 2 Comments

Sanspo has published multiple articles about the Kevin Mench situation. This one says the Tigers have a list of six or seven guys, and quotes team president Nobuo Minami as saying they won’t release Mench, but are looking for him to make adjustments. An earlier report has Hanshin sending a team representative to America to negotiate a contract with a new slugger. According to the article, the trip is being delayed by the swine flu scare, but scouts Tom O’Malley and Andy Sheets are collecting data.

Sanspo is putting former Seibu Lion Craig Brazell in the lead for the spot. Brazell is with the St. Paul Saints after getting cut by Baltimore at the end of spring training, and should be available at a discount price. Surprisingly, Julio Zuleta’s name has been mentioned again. Zuleta had some good years in Fukuoka, but was pretty bad in his last few NPB seasons with Chiba Lotte, and currently sports a .233/.315/.391 line in the Mexican League. 

So who else might be on Hanshin’s list? They’re clearly after a power hitter who can play first base or right field.

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New Stadiums: Big Hits & Long Games

» 19 May 2009 » In international baseball, npb, sports business » 5 Comments

With the first home and away series’ finishing for both Central and Pacific leagues, attendance and average game time figures have been made public. The biggest impact is seen at the Mazda Zoom-Zoom Stadium in Hiroshima. I wrote about the Carp’s new stadium in a previous article.

The opening of the new stadium in Hiroshima has generated more than a 91 percent in attendance compared to last season. To take advantage of the impact generated from the new stadium, the Carp has developed memorabilia items for the fans to purchase. Another strategy which caught my eye for the Carp in the early stages of the season is the number of celebrities attending to throw first pitches. Generating news and publicizing the new stadium to different demographics is a great public relations strategy.

Another team which has not been affected by the economic climate is the Seibu Lions, who’ve seen a 33.5 percent increase in attendance compared to this time last season. The stadium, which has been reconstructed with some of the Dice-K money, is creating an atmosphere for the fans to fill in the stand. Both leagues have increased their attendance at this stage of the season and it will be interesting to see how much of an impact the economy will have in the course of the season.

Attendance is a major concern for any sports franchise this season with the economic uncertainty, but another concern for NPB is the average game time. The NPB has tried to reduce the average game time to under three hours and installed a new 15-seconds rule. However the effect has not been seen yet as the Central League average game time has actually increased four minutes.

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Armada Introduces Irabu

» 19 May 2009 » In international baseball » Comments Off on Armada Introduces Irabu

The Long Beach Armada of the independent Golden League formally introduced Hideki Irabu on May 18. Sanspo quoted Irabu as saying, “I want to feel the joy of standing on the mound and have fun out there. I’m excited”. Sanspo also has a couple of photos of Irabu in his jersey and at the press conference. That’s Long Beach manager Gary Templeton on Irabu’s left in the second picture, and a guy who kind of looks like actor Ray Liotta on his right. Irabu is scheduled to make his first game appearance on June 5.

Last month, Long Beach’s Golden League rival Calgary Vipers announced the signing of Mac Suzuki as well (thanks to reader Dave G for the tip), so we’ll have two of the Japanese MLB pioneers in the same indy league this year. Ironically, along with Hideo Nomo, Irabu and Suzuki hold an ownership stake in the independent Elmira Pioneers, who currently participate in the New York State Collegiate League. So we have a couple of guys who own a team in one league playing in another.

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Hanshin Looking For a Bat After All

» 18 May 2009 » In npb » 6 Comments

Despite giving struggling import Kevin Mench a vote of confidence last month, importing another bat is apparently still on the table for Hanshin. Says owner Shinya Sakai: “I think Mench has gotten better so he’s been called up. I haven’t gotten a request to acquire someone from (manager Akinobu) Mayumi, but money is not a problem”.

The linked report suggests that Hanshin is looking at retreads Tyrone Woods, Craig Brazell, and Julio Zuleta. Woods seems like the best choice among that group, though I suspect they’ll keep looking.

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Where does the Posting Fee end up?

» 18 May 2009 » In international baseball, npb, sports business » 1 Comment

I was about to start some research on how the NPB teams utilize the money gained from the posting fee, but then I came across to the perfect article written by David Waldstein of the New York Times, Seibu Lions’ Porcelain and Plastic Memorial to Matsuzaka: Plush Bathrooms.

It seems easy to say that the Seibu Lions have been the most effective team in utilizing the posting fee with Daisuke Matsuzaka as they won the 2008 Japan Series without Daisuke. On the other hand, teams like the Tokyo Yakult Swallows has not been able to recover after allowing Akinori Iwamura to leave and Hanshin Tigers seem to always be missing the inning-eating starter that they had in Kei Igawa. The Seibu Lions are one of the few teams that have generated a win-win situation using the posting fee system.

So what did Seibu Lions do with the $51 million posting fee (about $25M after taxes)…  According to Waldstein the fee was mainly used to reconstruct their home stadium, the Seibu Dome. The Lions…

  • Constructed new concession stands and seating
  • Resurfaced the playing field
  • Installed an enormous video scoreboard
  • Built magnificent bathrooms with electronically warmed toilet seats

The young pitching talents of the Seibu Lions were able to pick things up where Daisuke left and become the NPB Champions for the 2008 season. Even though they allowed their superstar to leave for MLB, the Lions were able to set up a win-win situation in the aftermath. So do you think the Lions were better off posting Matsuzaka to the MLB?

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Oya Quits, Opening for Valentine?

» 17 May 2009 » In npb » 12 Comments

Yokohama BayStars manager Akihiko Oya is quitting tomorrow, citing the team’s poor performance under his watch. The ‘Stars are again the doormat of the Central League this season after another last-place finish last year. Yokohama farm team manager Tomio Tashiro will take over managerial duties on the top team. 

The more interesting part of the story for me is that Bobby Valentine was linked to a group that tried to buy the BayStars last year but withdrew their bid over uncertainty about the global economy. Bobby expects to be out of a job after the season as the Marines have already decided not to renew his contract. It’s tempting to think that the BayStars, no matter what management they’re under, could revisit the idea of having Bobby V at the helm. It would only be a short move across Tokyo Bay for Bobby, and Yokohama has some good players to build a team around.

Japanese baseball is facing the loss of one of it’s finest advocates, so I hope Bobby gets a chance to stay in the game.

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Predictions: How am I doing?

» 16 May 2009 » In npb » 2 Comments

Before the season, I predicted the standings for both the Pacific and Central Leagues. Let’s see how I’m doing through six weeks of the season.

Pacific League (as of May 16)

  1. Nippon Ham Fighters (prediction: 2nd)
  2. Tohoku Rakuten Golden Eagles (prediction: 4th)
  3. Seibu Lions (prediction: 1st)
  4. SoftBank Hawks (prediction: 6th)
  5. Chiba Lotte Marines (prediction: 3rd)
  6. Orix Buffaloes (prediction: 5th)

Nippon Ham has hit more than I expected and has a +66 run differential… Rakuten’s pitching has kept them in games, but veterans just aren’t hitting… Seibu leads the league in home runs by a good margin and should be competitive all year… SoftBank leads the league in ERA and could be a dark horse… Chiba Lotte’s starting pitching needs to improve if they’re going to meet my prediction… Orix’s foreign sluggers, aside from Greg LaRocca, have been injured or ineffective, and their pitching has imploded.

Central League (as of May 16)

  1. Yomiuri Giants (prediction: 2nd)
  2. Yakult Swallows (prediction: 4th)
  3. Chunichi Dragons (prediction: 5th)
  4. Hanshin Tigers (prediction: 1st)
  5. Hiroshima Carp (prediction: 3rd)
  6. Yokohama BayStars (prediction: 6th)

Yomiuri has gotten good pitching across the board and leads the leage in runs; they’re currently on pace to win 100 games… Yakult has been a surprise at 20-13, especially given Norichika Aoki’s slow start (.226)… Chunichi slotted Tony Blanco in for Tyrone Woods but has otherwise regressed… Hanshin hasn’t gotten anything out of Kevin Mench or Takahiro Arai, but still has a +18 run differential… Hiroshima leads the Central in ERA (2.98) but simply isn’t hitting… Yokohama again is last in team pitching but is closer to the pack this season.

Of course, we’re only six weeks into the season so anything can happen, but we pretty much know what all the teams have at this point.

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Yoshihisa Naruse Pitching Data

» 15 May 2009 » In npb » Comments Off on Yoshihisa Naruse Pitching Data

Yoshihisa Naruse struck out 13 SoftBank Hawks in seven innings of work on May 12. He did it without dominant velocity or a wide variety of pitches.

Roll over each element on the chart to see more data on each pitch.

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