Archive > 21 May 2009

Let the Alternates Begin

» 21 May 2009 » In npb » 5 Comments

NPB teams typically use interleague play as an opportunity to bust out the alternative uniforms. Interleague started earlier this week, and this season is no exception.

The SoftBank Hawks introduced their third uniforms yesterday, and Sanspo has pics here and here. I think I prefer this to their normal third jersey, but I hope at some point they bring back the helmet the old Daiei Hawks wore in the late 80’s.

The only other team to have introduced their throwbacks so far this year is the Hanshin Tigers, who have sensibly opted to revive their 1985 Nippon-ichi uniforms. If you’ve been following Japanese baseball over the last few years, you are probably aware that Hanshin has a checked past when it comes to alternate jerseys: last year’s awful fade/airbrush design, 2007’s alternate logo and yellow pinstripes on black, and the earlier 70’s era throwabacks, which I kind of like.

Seibu has plans to wear 80’s-era throwbacks, and Yakult is going to dust off their old Kokutetsu Swallows design, but neither team has introduced the uniforms yet, so don’t bother with the links unless you’re interested in re-reading what I just wrote in Japanese.

My favorite recent throwback was last year’s Lotte Orions revival. I hope they use those again. Lotte has one of the best home uniforms in Japan, the classic black pinstripes on white. But their road and alt uniforms… not so much.

For more on Japanese baseball uniforms, check out the two posts that UniWatch ran last month. UniWatch produces so much content it’s almost a sensory overload, but they don’t miss a thing and it’s worth the read, especially when you can find something like this set of 1981 Chicago White Sox prototype uniforms.

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More Than A Game

» 21 May 2009 » In international baseball, npb, sports business » 9 Comments

The Hokkaido Nippon Ham Fighters are expanding their product beyond baseball, and into the dating industry. On the July 11th and 12th home games, the Fighters are selling special tickets directed to 50 men and 50 women looking for a partner. Participant are limited to people over the age of 18 for the purchase to Konkatsu Seat.

In recent years, only one of four young people in Japan are getting married and action needs to be taken place in order to reverse the trend and increase the number of marriages. The word Konkatsu (Kekkon Katsudou; Action for Marriage) has become part of the common vernacular. This is the main reason the Fighters decided to take a nationwide problem and utilize it in their business.

Here are some bullet points about the Konkatsu Seat project:

  • Male fans will be given a recognizable symbol to attach to their clothes. Female fans will recieve a card with a matching symbol. The couple will be assigned randomly with the male mark on their clothes matching the female mark on their card
  • Fans who purchase Konkatsu Seat tickets will be in a drawing for gifts such as a free pair of airplane tickets
  • Seat changes will occur between innings to add on to the excitement
  • The seats will be placed behind home plate and fans might need courage to participate as there is the possibility they will be shown on television

Fighthers star outfielder Atsunori Inaba comments on Sponichi: “It’s great that the Sapporo Dome can be the starting point. Having the same interest is important. We hope that new couples will come back to the game for a date”.

If a couple that meets at the game ends up getting married the plan is to invite them for the ceremonial first pitch to have their first appearance as a wife and husband on the field.

The results after the first day of sales for the Konkatsu seating are surprising… the female demand has surpassed the supply and the female ticket allotment sold out on the first day. On the other hand, the male tickets are still available and only about ten tickets had been sold after the first day. Team personnel were suprised by this result, and it might be a new opportunity to attract female fans to the ballpark.

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